Nationwide x Shelter

D&AD NEW BLOOD WOOD PENCIL WINNER

Brief

Put Nationwide and Shelter at the heart of

conversations around UK housing issues

Insight

 Generations are at war over the housing crisis,

pointing the blame at each other 

Solution

 Unite generations through the power of words by

turning the streets into a protest, reminding that

everyone is in this crisis together

The word on the street is that there are too many people sleeping there.

Too many people sleeping rough.

They tell us it’s wrong and it is.

And we leave it to them. We believe we can’t help,

But we can. 

For these are people, just like us and they need our voices,

And we can share a smile and a chat and any change we can give.

Housing is just another challenge we will overcome.

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The word on the street is that people are looking up.

Looking up to these towers where dust gathers on the marble counters.

They tell us they’re needed, there is demand for their luxury,

And we listened to them. We believed them.

But these are ghost towers with no sign of life.

Whilst people are homeless these homes are people-less.

But we will not ignore this,

For we are conscious of this irony

Housing is just another challenge we will overcome.

The word on the street is that something is rising.

They told us it’s house prices, spiralling out of control,

And we listened to them. We believed them.

But the only thing rising was luxury tower blocks,

And whilst those buildings climbed, our expectations fell.

But all is not lost,

For we are determined, passionate and relentless.

Housing is just another challenge we will overcome.

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