Pocketriarchy

Problem

Women's pockets are tiny. 

 

Insight

 Phones are getting bigger and 

are struggling to fit into the tiny pockets.

 

Solution

 Have New Look be the first

retailer to fulfil this basic need

A social media advert designed for users to measure their own pockets

A twitter advert that shows the size of the new pockets by taking up that amount of your screen

Sassy quotes on

the inside of

the new jeans 

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