Pocketriarchy
Problem
Women's pockets are tiny.
Insight
Phones are getting bigger and
are struggling to fit into the tiny pockets.
Solution
Have New Look be the first
retailer to fulfil this basic need
A social media advert designed for users to measure their own pockets
A twitter advert that shows the size of the new pockets by taking up that amount of your screen
Sassy quotes on
the inside of
the new jeans
